How hiring a copywriter will help your small business grow!
As a small business owner, you’re often handling all the aspects of the business alone. Although it may be cost-effective to multi-task, it is bound to hamper your business at some point.
Your area of expertise is creating quality products or providing great services. It’s not writing copies for your website, social media, and other marketing platforms. This is where a copywriter comes into the picture.
Who is a copywriter?
A copywriter writes with the intention of advertising and marketing your business. They help you give voice to your business that speaks to your ideal client.
What does a copywriter do?
A copywriter researches, interviews and gathers intel on your target audience. They curate the data to write copies for all your marketing channels. The main aim of a copywriter is to help you make sales through the power of words, psychology, and persuasion.
Why does your small business need a copywriter?
Be it your website, social media, or email newsletters, you need a copywriter. They convey your message in a way that helps your customers make the final decision.
Here are some reasons why you need to hire a professional copywriter for your small business.
Saves you tons of time
Writing copy that sells takes time and as a small business owner, you are often short on time. The day-to-day affairs of your business make it difficult for you to sit and write the right words. This is where hiring a professional comes in handy. A professional copywriter will not only save your business tons of time but also money. With this time you can focus your energy on increasing your sales or making your product better!
You’re not the expert
Let’s be real, even if you can write, you’re not an expert. On the other hand, a copywriter knows how to use words to excite and persuade people to buy. A copywriter will research and focus on creating copy that speaks to your ideal client. They will ask questions and dig deep into your audiences mind.
Consistent voice across all platforms
Your website is not the only place that needs a copy. From your brochures to your emails everything needs a well-written copy. A copywriter streamlines your messaging in a simple manner. They adapt it to suit all your marketing materials or platforms. And make sure your brand voice and identity remain consistent throughout.
Easier for clients to find you
A great copywriter does not write for the sake of it. They will help your small business rank on search engines by optimizing it. The copy they write is keyword optimized and it is easier for your audience to find your business online.
Power of persuasion builds trust
The ultimate goal of hiring a copywriter for your brand is to drive customers to take an action. The action can be to contact you or to sign up for your email/service. A good copywriter focuses on a funnel-based creation method. Each word aims to persuade and entice your audience. The copywriter builds trust with your customers that pushes them to take an action.
How to hire a copywriter?
Depending on the size of your business, you can either go for a freelance or a full-time copywriter. If you’re hiring a copywriter for your small business, it’s better to go for a freelancer. They will charge you per project which is cost-effective for a small business owner like you.
A copywriter will help you get more traffic and sales in the long run. Good copywriting is intentional and the end goal is to help you grow.
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